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10% rise in Amazon Fire TV apps with app-ads.txt in 2020

Feb 25, 2021 10:00:00 AM

Pixalate recently released the industry’s first Connected TV App-Ads.txt Reports for Roku Apps and Amazon Fire TV Apps, reviewing app-ads.txt adoption trends in 2020. 

The reports analyze the state of app-ads.txt adoption among Connected TV (CTV) apps in the Roku and Amazon Fire TV Channel Stores (“Roku apps” and “Fire TV apps”) in 2020.

This blog details the growth of app-ads.txt adoption among Amazon Fire TV apps in 2020.

10% growth in Amazon Fire TV apps with app-ads.txt in 2020


  • 10% increase in total number of Amazon Fire TV apps with app-ads.txt (Q1 to Q4 2020)
  • The number of apps grew steadily each quarter in 2020
  • The biggest jump in adoption came between Q2 2020 and Q3 2020, when there was a 5% spike
  • The growth was comparable with Roku app-ads.txt adoption in 2020, which rose 9%

What's inside the reports

Pixalate's 2020 Connected TV App-Ads.txt Reports for Roku Apps and Amazon Fire TV Apps include:

  • Roku & Fire TV app-ads.txt app adoption trends
  • Adoption by app category
  • Top Roku & Fire TV apps w/ app-ads.txt
  • Top supply partners (both direct and reseller partners)
  • Supply partners by category

Download free copies of the reports here: Roku App-Ads.txt Trends in 2020 and Amazon Fire TV App-Ads.txt Trends in 2020.


The content of this blog, and the Q4 2020 CTV App-Ads.txt Reports (the “Report(s)”), reflect Pixalate’s opinions with respect to factors that Pixalate believes can be useful to the digital media industry. The data has not been audited or reviewed by a third party, but the research and insights are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Reports and herein should not be construed as endorsements. Pixalate’s opinions are just that – opinions – which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to apps available on the Roku and Amazon Fire TV channel stores and the inventory supply partners of such apps, derived from each app’s app-ads.txt file. Pixalate does not independently verify third-party information (e.g. whether the information specified in app-ads.txt files is complete, current and accurate).

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