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9% rise in Roku CTV apps with app-ads.txt in 2020

Feb 24, 2021 10:00:00 AM

Pixalate recently released the industry’s first Connected TV App-Ads.txt Reports for Roku Apps and Amazon Fire TV Apps, reviewing app-ads.txt adoption trends in 2020. 

The reports analyze the state of app-ads.txt adoption among Connected TV (CTV) apps in the Roku and Amazon Fire TV Channel Stores (“Roku apps” and “Fire TV apps”) in 2020.

This blog details the growth of app-ads.txt adoption among Roku apps in 2020.

9% growth in Roku apps with app-ads.txt in 2020


  • 9% increase in total number of Roku apps with app-ads.txt (Q1 to Q4 2020)
  • There was 5% growth from Q1 to Q2, another 5% grow to Q3, and then adoption remained steady over the second half of 2020
  • Over 3,000 Roku apps had app-ads.txt implemented by the end of 2020
  • The Roku growth is comparable to the Amazon Fire TV app-ads.txt adoption trends in 2020, where adoption grew 10% in 2020

What's inside the reports

Pixalate's 2020 Connected TV App-Ads.txt Reports for Roku Apps and Amazon Fire TV Apps include:

  • Roku & Fire TV app-ads.txt app adoption trends
  • Adoption by app category
  • Top Roku & Fire TV apps w/ app-ads.txt
  • Top supply partners (both direct and reseller partners)
  • Supply partners by category

Download free copies of the reports here: Roku App-Ads.txt Trends in 2020 and Amazon Fire TV App-Ads.txt Trends in 2020.


The content of this blog, and the Q4 2020 CTV App-Ads.txt Reports (the “Report(s)”), reflect Pixalate’s opinions with respect to factors that Pixalate believes can be useful to the digital media industry. The data has not been audited or reviewed by a third party, but the research and insights are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Reports and herein should not be construed as endorsements. Pixalate’s opinions are just that – opinions – which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to apps available on the Roku and Amazon Fire TV channel stores and the inventory supply partners of such apps, derived from each app’s app-ads.txt file. Pixalate does not independently verify third-party information (e.g. whether the information specified in app-ads.txt files is complete, current and accurate).

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