Pixalate's latest research reveals that over 800,000 apps were delisted across the Google Play and Apple App stores in H1 2020.
This blog examines the popularity of Android apps prior to their delisting.
Delisted Apps: Over 800k apps delisted in H1 2020
There were over 460,000 Android apps delisted in H1 2020, and those apps combined for over 14 billion downloads prior to delisting (over 30,000 per delisted app on average).
Led by several popular Angry Birds games, delisted apps from Finland averaged nearly 900,000 downloads prior to their removal from the Google Play Store. Apps from Hong Kong (465k downloads on average) and China (455k downloads on average) were also quite popular prior to delisting.
The content of this blog reflects Pixalate's opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees.
In the context of this blog, "delisted apps" include apps delisted on or after the first date of a quarter (January 1, 2020 for Q1 2020, April 1, 2020 for Q2 2020), and not on the Google Play Store or Apple App Store as of the last day of the quarter (March 31, 2020 and June 30, 2020, respectively). The delisting of an app does not indicate the entity or person that initiated the delisting action, i.e. Google, Apple, or the app developer, as that information is not generally available publicly. Additionally, the mere fact that an app has been delisted does not necessarily imply that one should draw negative inferences regarding the app or its developer. It is important to note that there are many relatively benign reasons for the delisting of apps (e.g., rebranding, app replacement, change in business direction, or a business transaction involving the app and/or the app’s developer).
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”