June 10-12, 2019 — By: Sam Mire, Disruptor Daily
Disruptor Daily has published a series of three blog posts diving into the latest trends and tech in advertising, featuring insight from industry experts.
- What is the Future of Advertising?
- What Trends Are Shaping Advertising in 2019?
- What Technology Will Have the Greatest Impact on the Advertising Industry?
Pixalate had the opportunity to contribute to each piece. Below are some of the key takeaways.
On the future of advertising
Pixalate's take: “The future of advertising is one in which advertisers aren’t forced to use drastically different solutions for all of the different channels consumers use today, such as desktop, mobile, mobile app, and internet-enabled TV.
"We’re getting closer and closer to this 'future' becoming reality, but there are still many new standards that need to be developed and adopted, especially in newer channels such as Connected TV (CTV) and over-the-top (OTT) advertising.”
Read the full article on the future of advertising here.
On the trends shaping advertising in 2019
Pixalate's take: “The area undergoing the most experimentation, advancement, and education in 2019 is Connected TV (CTV) and over-the-top (OTT) advertising.
"The digital advertising industry’s governing bodies — such as the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) — are actively working on new standards to help advertisers more easily incorporate OTT/CTV advertising into their existing data-driven campaigns.”
Read the full article on the trends shaping advertising in 2019 here.
On which tech will have the greatest impact in the ad industry
Pixalate's take: "We believe advancements in ad fraud detection and prevention technology will have the biggest impact on the advertising industry. New Juniper Research estimates show that advertisers will lose $42 billion to ad fraud in 2019, rising to $100 billion in 2023.
"If ad fraud solutions don’t rise to meet that challenge, especially in emerging areas of digital advertising such as Connected TV (CTV) and over-the-top (OTT), then advertisers’ trust in the digital ad ecosystem will deteriorate. Some of the biggest advertisers are already beginning to question if it’s worth spending so much on digital advertising if fraudsters are pocketing a double-digit percentage.”
Read the full article on which tech will have the greatest impact in the ad industry in 2019.