Pixalate has released the Q2 2019 rankings for the Global Seller Trust (GSTI), Mobile Seller Trust (MSTI), and Video Seller Trust (VSTI) programmatic Seller Trust Indexes.
Q2 2019 Seller Trust Index highlights:
U.S.: RhythmOne maintained the top spot in Q2 2019. Verizon Media checked in at No. 2, while Google DoubleClick Ad Exchange was No. 3. PubMatic and Rubicon Project rounded out the top five
International: Verizon Media captured the top ranking, while Google DoubleClick Ad Exchange, Rubicon Project, RhythmOne, and OpenX all ranked in the top five
Global: RhythmOne ranked first, followed by AdColony and OpenX
U.S.: RhythmOne held the No. 1 spot in Q2 2019, while TripleLift, PulsePoint, SpotX, and Rubicon Project made up the rest of the top five
International: RhythmOne, Rubicon Project, Teads, PubMatic, and MoPub made up the top five spots in Q2 2019
About Pixalate’s Seller Trust Indexes
Pixalate’s Global Seller Trust Index (GSTI), Mobile Seller Trust Index (MSTI), and Video Seller Trust Index (VSTI) are the worldwide standards in programmatic advertising quality ratings. The indexes evaluate and rank the quality and integrity of advertising networks and sellers across channels, platforms, and devices.
Global quality ratings are based on an analysis of overall effectiveness assessing multiple factors, such as viewability, fraud, engagement, domain masking, network quality and more, in compliance with recognized industry standards.
Pixalate is an omni-channel fraud intelligence company that works with brands and platforms to prevent invalid traffic and improve ad inventory quality. We offer the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”