Pixalate sat down with Jay Friedman, President of Goodway Group, an independent programmatic ad platform for advertisers and agencies, to discuss trust in today's digital advertising ecosystem.
Goodway Group on trust in digital advertising
Transparency and quality can be solved. With the right framework, we're well on the way to solving for transparency and quality, says Friedman. This includes financial transparency, ad measurement transparency, and consumer transparency
You don't need millions of apps. "We don't need millions of apps to reach our target audience," says Friedman. He says using a whitelisting system — and keeping it vigilantly updated — is a good way to get quality scale for mobile in-app
Subscribe to Pixalate's blog and YouTube channel for more interviews with digital advertising leaders.
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”