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Interview: Goodway Group on trust in digital advertising

Oct 17, 2019 6:00:00 AM

Pixalate sat down with Jay Friedman, President of Goodway Group, an independent programmatic ad platform for advertisers and agencies, to discuss trust in today's digital advertising ecosystem.

Goodway Group on trust in digital advertising

  • Transparency and quality can be solved. With the right framework, we're well on the way to solving for transparency and quality, says Friedman. This includes financial transparency, ad measurement transparency, and consumer transparency
  • You don't need millions of apps. "We don't need millions of apps to reach our target audience," says Friedman. He says using a whitelisting system — and keeping it vigilantly updated — is a good way to get quality scale for mobile in-app

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