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~50% of iOS & ~20% of Android apps for kids don't appear to have a privacy policy

Dec 22, 2020 6:30:00 AM

Pixalate's Mobile Ad Supply Chain: App Safety & Consumer Data Privacy Report (Q3 2020) reveals information about the 5.1+ million apps available to consumers across the Google Play and Apple App stores from Q1-Q3 2020 — with a specific look at apps for kids (aged 12 and under).

This blog examines the percentage of apps across the Google and Apple app stores that count kids aged 12 and under as part of their target audience — but do not appear to have a privacy policy.

~50% of iOS & ~20% of Android apps for kids do not appear to have a privacy policy.

no-privacy-policy-q3-2020-app-safety-report-pixalate

  • On iOS, the % of Apple App Store apps for kids (12&U) without a privacy policy was 51% in Q320
  • On Android, the % of Google Play Store apps for kids (12&U) without a privacy policy was 19% in Q320

Note: Only apps in which Pixalate was able to identify an associated website or email address were measured to generate the figures on this page; apps in which no website or email address could be identified were not included.

What’s inside Pixalate’s report — Mobile Ad Supply Chain: App Safety & Consumer Data Privacy (Q3 2020)

Inside our Q3 2020 mobile advertising app safety report, you’ll find:

  • iOS & Android app growth trends
  • App transparency and privacy policy trends
  • Country of registration of apps for kids
  • ‘Dangerous permission’ on apps for kids
  • And more

See The Research

Disclaimer

The content of this blog, and the Q3 2020 Mobile App Safety: Consumer Data Privacy Report (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Report and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. It is important to also note that the mere fact that an app receives “dangerous permissions” (as defined by Google), does not appear to have a published registration address (or is registered in a traditional tax haven country), does not appear to have a privacy policy or terms of service, or appears to have other risk factors as set forth herein, does not necessarily mean that such app, or its publisher, is actually violating any particular law (e.g., COPPA) or is otherwise exploiting personal data. Instead, Pixalate is merely rendering an opinion that these facts may be suggestive of heightened risks to data subjects, especially with respect to children aged 12 and under. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report facts as they pertain to Android and iOS apps. 

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