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Over 500k Google Play Store apps support programmatic advertising

How many apps on the Google Play Store support programmatic advertising?

Pixalate's 2019 Mobile Advertising Supply Chain Safety Report reveals that, as of the end of Q3 2019, over 500k of the 3.2 million Google Play Store apps support programmatic advertising.

Over 500k Google Play Store apps support programmatic

google-play-store-apps-support-programmatic

According to Pixalate's research, roughly 16% of the 3.21 million total apps on the Google Play Store support programmatic advertising — representing over 500,000 total apps.

2019 Mobile Advertising Supply Chain Safety Report

Download a free copy of the 2019 Mobile Advertising Supply Chain Safety Report to learn more.

Download Report

Disclaimer

The content of this blog reflects Pixalate's opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees.

 

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