What do DSPs, agencies, and brands need to know about SSAI? We've spoken to many buyers about OTT/CTV advertising, and we often get asked the same questions. Here's what you need to know.
Coming July 2019
What's real and what's a myth? Pixalate breaks down some of the most commonly-heard untruths about SSAI.
Coming July 2019
Reserve your spot for Pixalate's expert webinar on SSAI. Learn how to protect your business from the hidden dangers of SSAI.
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Our SSAI eBook will serve as the most comprehensive stat-pack on the state of OTT/CTV advertising — and the role SSAI plays in the ecosystem.
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Pixalate, the only MRC-accredited solution for OTT sophisticated invalid traffic (SIVT) detection and filtration, is the leading anti-fraud solution for OTT advertisers. Our engineering team has closely studied invalid traffic behavior in OTT to develop best-in-class products to protect your growing investments.
Pixalate exclusively prevents ad fraud in Connected TV/OTT with two pre-bid blocklists:
Read our blog to learn more about our OTT/CTV pre-bid blocklists.
We monitor over 1.5 million apps, 80 million domains, and 75 million OTT devices - detecting over 35 types of invalid traffic (IVT) across display, in-app, video and OTT formats - to give you the industry’s only complete coverage platform.
Need more information about SSAI and the OTT/CTV advertising ecosystem? Here are some of the latest articles from around the web.
MediaPost reports on some "disturbing new evidence that the burgeoning OTT ad marketplace is highly susceptible to fraud."
Learn More →eMarketer examines the latest stats on OTT/CTV ad fraud.
Learn More →Amazon's AWS breaks down Server-Side Ad Insertion (SSAI) from a technical perspective.
Read More →A recent IAB study shows that more than half of worldwide consumers prefer free, ad-supported live stream experiences.
Learn More →Dan Rayburn's Streaming Media Blog explores the positives of SSAI while also addressing its challenges.
Learn More →Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”