LOS ANGELES, July 26, 2019 -- KNOREX, a leading provider of Precision Performance Marketing products and solutions, today announced a partnership with Pixalate, Inc., an omni-channel fraud intelligence company. Through this partnership, Pixalate’s proprietary pre-bid blocklists are used to provide platform-wide protection against ad fraud in Connected TV (CTV) and Over-the-Top (OTT) across all devices.
While the online advertising market continues its growth fueled by the uptick in adoption of programmatic advertising, fraudsters are concurrently seizing the opportunity. Fraudsters are taking advantage of the nascent adoption stage of the OTT/CTV programmatic advertising ecosystem to siphon off advertising budgets through nefarious means.
Knorex leverages Pixalate’s proprietary fraud detection tools to eliminate fraudulent activity and ensure that Knorex’s services are not only performance-driven, but also safer for advertisers and agencies across channels and devices. Pixalate holds Media Rating Council, Inc. (MRC) accreditation for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising.
“Being a cross-channel online advertising platform provider, one of our focuses is to deliver performance and efficiency to our customers across different channels. Combating fraudulent traffic and activities directly affects our ability to provide high-quality traffic and assurance to our customers and partners,” said Abhishek Kumar, VP Engineering of Knorex. “Partnering with the best-in-class partners to give our customers the confidence and protection is paramount. We are pleased to deploy Pixalate’s solutions across different channels, including OTT/CTV, for our customers.”
“Ad fraud is the central obstacle facing the digital advertising industry today, especially in newer formats such as OTT/CTV,” said Amin Bandeali, COO of Pixalate. “We’re proud to offer the frontline of protection and to work with partners that are dedicated to helping clients confidently capitalize on the OTT/CTV opportunity.”
Knorex is a technology company that provides Precision Performance Marketing products and solutions to leading brands and media agencies. With its cross-channel programmatic advertising platform, Knorex XPO™ enables businesses to deliver tailored marketing messages to specific audience at the right moment across devices and advertising channels, producing measurable performance while delivering personalized marketing experience in real-time. For more information, visit www.knorex.com.
Pixalate is a cross-channel fraud intelligence company that works with brands and platforms to prevent invalid traffic and improve ad inventory quality. We offer the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited solution for the detection and prevention of sophisticated invalid traffic (SIVT) across display, in-app, video, and OTT/CTV advertising. www.pixalate.com
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”