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Android gaming apps account for over 50% of the top 10 most popular for advertisers in Q4 2018

Mar 12, 2019 6:53:20 AM

Pixalate monitors billions of mobile in-app programmatic advertising transactions to identify which apps are trending at any given moment. We publish quarterly updates on trending apps across iOS (phones and tablets) and Android (phones and tablets). 

This post highlights the top 10 trending Android phone apps in the United States, based on display and video programmatic advertising volume, in Q4 2018. To see the most recent top 30 apps, download the list here:

Download the List

Key takeaways:

  • Games still reign supreme: 6 of the top 10 Android phone apps in terms of programmatic video advertising are in the Games category

    • And 5 of the top 10 display apps are games

  • There’s a lot of overlap: 6 of the top 10 Android phone display apps are also in the top 10 for video

Trending Android phone apps for display advertising (Q4 2018)


  • Wordscapes was the top app for Android phone display advertising and the No. 3 app for video

    • It also ranked in the top three for iPhone apps for both display and video

Trending Android phone apps for video advertising (Q4 2018)


  • LINE WEBTOON ranked No. 2 for video advertising on Android phones in Q4; it ranked in the top 10 for display as well

  • Text free ranked fourth for both video and display on Android phones; it was the only social-based app in the top 10

  • Six Games apps made the top 10 for Android phone video advertising in Q4

 To see the most recent top 30 apps, download the list here:

Download the List

Want more information about trending apps? See our App Trends Reports, which reveal the latest trending apps based on a variety of key signals important to advertisers, including Breakout AppViewabilityUnique VisitorActive UserIncentivized AppDownloads, and Share of Voice.

Note: Any reference to "top" or "trending" apps refers solely to an app's Share of Voice of programmatic advertising impressions as measured by Pixalate.

DISCLAIMER: Pixalate's Android phone App Trends reports present ratings and rankings for the top Android  phone apps according to a number of categories. These categories reflect Pixalate's opinions with respect to factors that Pixalate believes will be of value to purchasers or sellers of in-app digital advertising inventory, advertisers and agencies representing advertisers, and publishers of such apps or competitive offerings. The scores or ratings in each category reflect Pixalate’s opinions regarding the performance of each Android phone application with respect to each particular category. The rankings reflect Pixalate's opinions regarding the relative performance of each Android phone application with respect to these categories. Pixalate's opinions are just that – opinions, not facts or guarantees – but they are grounded in its proprietary technology and analytics, which Pixalate is continuously evaluating and updating.

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