To help marketers better understand the latest mobile advertising trends in the in-app space, Pixalate examined data from official Google Play Store apps to identify today’s trending apps in the Android app ecosystem. After highlighting the top trending mobile apps in advertising on Android phones, iPads, iPhones, today we are revealing the top apps on Android tablets.
This post highlights the top trending apps in the United States, based on display and video programmatic advertising volume, on Android tablets from July 2018.
The top five Android tablet apps for display advertising are in the Games category. Overall, eight of the top 10 Android tablet apps are games.
Eight of the top 10 Android tablet apps for display advertising are Games as well, including four of the top five.
Download a list of the top 30 trending Android phone apps in advertising, including Bundle IDs, below:
Trending Android tablet apps for display advertising (July 2018)
The top five apps are all in the Games category: Wheel of Fortune Free Play, Pixel Art, Wordscapes, Jigsaw Puzzle, and Mahjong.
The top three apps ranked in the top three for Android phones as well
Overall, eight of the top 10 apps are in the Games category
Social (Text free) andLifestyle (Alarmy) are the only other app categories with an app that ranked in the top 10
Trending Android tablet apps for video advertising (July 2018)
Eight of the top 10 Android tablet apps for video advertising are in the Games category
Wordscapes, Wheel of Fortune Free Play, and Pixel Art ranked in the top five for both video advertising and display advertising
The Shopping category (Slidejoy - Lock Screen Cash) and Photography category (PicsArt Photo Studio) were the only other categories that had an app rank in the top 10 for Android tablet video advertising
Granny ranked No. 1 for Android tablet video advertising, and it ranked No. 3 on Android phone video advertising
The Granny app did not rank in the top 10 for display advertising on either Android phones or tablets
Methodology and Disclaimer
Pixalate examined mobile in-app display advertisements sold via programmatic channels throughout July 2018 for this study. The data is based on activity within apps that engage in programmatic advertising in the open marketplace. Invalid Traffic (IVT) — including General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) — were removed prior to ranking the apps. Any reference to "top" or "trending" apps refers solely to an app's Share of Voice of programmatic advertising impressions.
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Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”