<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=134132097137679&amp;ev=PageView&amp;noscript=1">

Top 10 trending mobile apps for APAC advertisers in Q1 2019

Where are APAC mobile advertisers most active? Pixalate monitors billions of mobile in-app programmatic advertising transactions to identify which apps are trending at any given moment, and this post brings you the top 30 trending apps in APAC based on programmatic ad volume.

  • Photo and video-based apps make up three of the top 10 spots for Android display
    • Photo & Video apps also account for three of the top 15 for iOS display
  • Games and Social Networking apps combine to account for 40% of the top 30 trending iOS display apps 

APAC Android users are big on the photo and video apps

trending-apps-apac-2019-q1-pixalate

Click to download the full list of top 30 trending apps in APAC

Three of the top 10 Android apps (based on programmatic display ad volume) in APAC are photo or video-based, including the top two apps. 

Two Lifestyle assistant apps — an alarm clock and a caller ID and blocker — also ranked in the top 10.

On iOS, Games and Social apps account for 40% of top 30 for display

ios-trending-app-categories-apac-q1-2019-pixalate

Click to download the full list of top 30 trending apps in APAC

On iOS devices, Games (7) and Social Networking (5) account for a combined 40% of the top 30 trending apps in APAC (for programmatic display advertising). 

Similar to Android devices, Photo & Video apps were also popular on iOS devices, accounting for three of the top 30 spots — and all three apps are in the top 15.

See the full list of the top trending apps in APAC

Download our full list of the top 30 trending apps in APAC based on programmatic ad volume. The list shows top trending apps based on Android vs. iOS as well as ad type (display and video).

See the Top Apps

Want more information about trending apps? See our App Trends Reports, which reveal the latest trending apps based on a variety of key signals important to advertisers, including Breakout AppViewabilityUnique VisitorActive UserIncentivized AppDownloads, and Share of Voice.

Note: Any reference to "top" or "trending" apps refers solely to an app's Share of Voice of programmatic advertising impressions as measured by Pixalate.

DISCLAIMER: Pixalate's App Trends reports present ratings and rankings for the top mobile apps according to a number of categories. These categories reflect Pixalate's opinions with respect to factors that Pixalate believes will be of value to purchasers or sellers of in-app digital advertising inventory, advertisers and agencies representing advertisers, and publishers of such apps or competitive offerings. The scores or ratings in each category reflect Pixalate’s opinions regarding the performance of each application with respect to each particular category. The rankings reflect Pixalate's opinions regarding the relative performance of each application with respect to these categories. Pixalate's opinions are just that – opinions, not facts or guarantees – but they are grounded in its proprietary technology and analytics, which Pixalate is continuously evaluating and updating.

Popular Posts

What is OTT and how is it different from video?

MRC Definitions for Invalid Traffic: SIVT and GIVT

MRC Viewability Standards: What It All Means

How we uncovered millions of dollars in mobile app fraud