Where are EMEA mobile advertisers most active? Pixalate monitors billions of mobile in-app programmatic advertising transactions to identify which apps are trending at any given moment, and this post brings you the top 30 trending apps in EMEA based on programmatic ad volume.
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Click to download the full list of top 30 trending apps in EMEA
For display advertising, 7 of the top 10 Android phone apps in EMEA are in the Games category, and 16 of the top 30 are games.
It's a different story for iOS, where none of the top 10 apps (for display advertising) are Games. Only five of the top 30 apps for iOS display are Games.
Click to download the full list of top 30 trending apps in EMEA
While Games don't command the top spots for iOS display, they make up the vast majority of iOS video trending apps. In fact, 8 of the top 10 trending apps for iOS video are Games, and 15 of the top 30 are Games.
Gamers are still popular on Android for video advertising, accounting for 5 of the top 10 spots and 20 of the top 30 spots.
Download our full list of the top 30 trending apps in EMEA based on programmatic ad volume. The list shows top trending apps based on Android vs. iOS as well as ad type (display and video).
Want more information about trending apps? See our App Trends Reports, which reveal the latest trending apps based on a variety of key signals important to advertisers, including Breakout App, Viewability, Unique Visitor, Active User, Incentivized App, Downloads, and Share of Voice.
Note: Any reference to "top" or "trending" apps refers solely to an app's Share of Voice of programmatic advertising impressions as measured by Pixalate.
DISCLAIMER: Pixalate's App Trends reports present ratings and rankings for the top mobile apps according to a number of categories. These categories reflect Pixalate's opinions with respect to factors that Pixalate believes will be of value to purchasers or sellers of in-app digital advertising inventory, advertisers and agencies representing advertisers, and publishers of such apps or competitive offerings. The scores or ratings in each category reflect Pixalate’s opinions regarding the performance of each application with respect to each particular category. The rankings reflect Pixalate's opinions regarding the relative performance of each application with respect to these categories. Pixalate's opinions are just that – opinions, not facts or guarantees – but they are grounded in its proprietary technology and analytics, which Pixalate is continuously evaluating and updating.
