Where are North American (NA) mobile advertisers most active? Pixalate monitors billions of mobile in-app programmatic advertising transactions to identify which apps are trending at any given moment, and this post brings you the top 30 trending apps in North America based on programmatic ad volume.
Click to download the full list of top 30 trending apps in NA
For display advertising, 4 of the top 10 Android apps are Games
Note: Any reference to "top" or "trending" apps refers solely to an app's Share of Voice of programmatic advertising impressions as measured by Pixalate.
DISCLAIMER: Pixalate's App Trends reports present ratings and rankings for the top mobile apps according to a number of categories. These categories reflect Pixalate's opinions with respect to factors that Pixalate believes will be of value to purchasers or sellers of in-app digital advertising inventory, advertisers and agencies representing advertisers, and publishers of such apps or competitive offerings. The scores or ratings in each category reflect Pixalate’s opinions regarding the performance of each application with respect to each particular category. The rankings reflect Pixalate's opinions regarding the relative performance of each application with respect to these categories. Pixalate's opinions are just that – opinions, not facts or guarantees – but they are grounded in its proprietary technology and analytics, which Pixalate is continuously evaluating and updating
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”