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There was a 107% rise in Apple App Store apps with App-Ads.txt in 2020

Mar 12, 2021 10:00:00 AM

Pixalate recently released the Mobile App-Ads.txt Adoption Reports for Google Play Store apps and Apple App Store apps, reviewing mobile app-ads.txt adoption trends in 2020. Pixalate analyzed more than 5.5 million apps for the reports. 

This blog examines trends among Apple App Store apps that adopted the IAB Tech Lab's app-ads.txt program in 2020. 

107% rise in Apple App Store apps with app-ads.txt in 2020


  • There was a 107% increase in the number of Apple App Store apps with app-ads.txt in 2020
  • This represents a rise of 2.07x from Q1 to Q4 2020
  • Over 125,000 Apple App Store apps now have app-ads.txt (about 7% of all App Store apps)
  • There was at least 15% quarter-over-quarter growth each quarter in 2020

Learn more in the Apple App Store App-Ads.txt Trends in 2020 report:

See The Research (iOS)

What's inside the reports:

Pixalate's App Ads.txt Adoption Reports include:

  • Adoption among the top Apple App Store and Google Play Store apps
  • Ad fraud (IVT) reduction impact of app-ads.txt
  • App-ads.txt adoption by app category
  • Top sellers/exchanges, including by app category

Download free copies of the reports here: Google Play Store App-Ads.txt Trends in 2020 and Apple App Store App-Ads.txt Trends in 2020.


The content of this blog, and the 2020 Mobile App-Ads.txt Adoption Reports (the "Report(s)"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. The data has not been audited or reviewed by a third party, but the research and insights are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Reports and herein should not be construed as endorsements. Pixalate's opinions are just that – opinions – which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to apps available on the Apple and Google Play stores and the inventory supply partners of such apps, derived from each app's app-ads.txt file. Pixalate does not independently verify third-party information (e.g. whether the information specified in app-ads.txt files is complete, current and accurate).

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