Mobile in-app invalid traffic (IVT) rates for programmatic video advertising are over 30% on smartphones and tablets. In our Q2 2019 Ad Fraud Report, we reveal the overall programmatic video IVT rates across all devices, including mobile in-app, mobile web, desktop, and OTT/CTV.
Mobile in-app video video IVT is over 30%
- Over 36% of in-app programmatic video ads served to smartphones are invalid (global, Q2 2019)
- Nearly one-third (31%) of programmatic video ads on tablets are invalid
- Mobile in-app ad fraud (IVT) rates are 3x higher than mobile web IVT rates