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Programmatic video ad fraud: Mobile in-app IVT is 3x higher than mobile web

Sep 26, 2019 11:00:00 AM

Mobile in-app invalid traffic (IVT) rates for programmatic video advertising are over 30% on smartphones and tablets. In our Q2 2019 Ad Fraud Report, we reveal the overall programmatic video IVT rates across all devices, including mobile in-app, mobile web, desktop, and OTT/CTV.

Mobile in-app video video IVT is over 30%


  • Over 36% of in-app programmatic video ads served to smartphones are invalid (global, Q2 2019)
  • Nearly one-third (31%) of programmatic video ads on tablets are invalid
  • Mobile in-app ad fraud (IVT) rates are 3x higher than mobile web IVT rates

See more of the latest ad fraud trends in our Q2 2019 ad fraud update

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