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Mobile in-app invalid traffic (IVT) rises to 25% for the first time

Sep 18, 2019 6:00:00 AM

Mobile in-app invalid traffic (IVT) rates for programmatic advertising climbed to new heights during Q2 2019. In our Q2 2019 Ad Fraud Report, we reveal the overall programmatic IVT rates for mobile in-app advertising. 

In-app ad fraud (IVT) passes 25% mark for the first time

mobile-in-app-ivt-rates-q2-2019

  • Mobile in-app IVT rates rose to 25% in Q2 2019
  • Mobile in-app IVT rates have climbed 47% over the last year
    • From 17.1% in Q3 2018 to 25.2% in Q2 2019
  • In-app IVT has been over 22% for three straight quarters

See more of the latest ad fraud trends in our Q2 2019 ad fraud update

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