Pixalate Receives Media Rating Council Accreditation for Display Ad Viewability Measurement
Pixalate is pleased to announce we have been granted accreditation by the Media Rating Council (MRC) for its Viewability measurement of digital display advertisements. The MRC is an independent nonprofit industry association whose goal is to ensure that the research produced by measurement services is valid, reliable, and effective.
“We are very pleased to receive the MRC accreditation for our Ad Viewability measurement,” says Pixalate Founder and CEO, Jalal Nasir. “The advertising industry has never been more fragmented, and our clients come to us for a solution they can trust.”
The MRC accreditation validates that Pixalate’s viewability solution complies with all applicable industry measurement standards.
“We are happy to offer this added assurance to our clients, offering them complete confidence that their ads are displayed correctly and in full adherence with the MRC Viewable Impression Measurement Guidelines,” says Nasir, “and in keeping with the principles of the Making Measurement Make Sense (3MS) initiative (jointly supported by the IAB, 4A’s and the ANA).
“We are delighted that Pixalate and its technology to determine the Viewability of online display advertising has earned MRC accreditation, signifying its adherence to industry-accepted standards for the measurement of display advertising,” says George W. Ivie, CEO and Executive Director of the MRC. “We congratulate Pixalate on this significant accomplishment.”
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”