Pixalate Receives Media Rating Council Accreditation for Display Ad Viewability Measurement
Pixalate is pleased to announce we have been granted accreditation by the Media Rating Council (MRC) for its Viewability measurement of digital display advertisements. The MRC is an independent nonprofit industry association whose goal is to ensure that the research produced by measurement services is valid, reliable, and effective.
“We are very pleased to receive the MRC accreditation for our Ad Viewability measurement,” says Pixalate Founder and CEO, Jalal Nasir. “The advertising industry has never been more fragmented, and our clients come to us for a solution they can trust.”
The MRC accreditation validates that Pixalate’s viewability solution complies with all applicable industry measurement standards.
“We are happy to offer this added assurance to our clients, offering them complete confidence that their ads are displayed correctly and in full adherence with the MRC Viewable Impression Measurement Guidelines,” says Nasir, “and in keeping with the principles of the Making Measurement Make Sense (3MS) initiative (jointly supported by the IAB, 4A’s and the ANA).
“We are delighted that Pixalate and its technology to determine the Viewability of online display advertising has earned MRC accreditation, signifying its adherence to industry-accepted standards for the measurement of display advertising,” says George W. Ivie, CEO and Executive Director of the MRC. “We congratulate Pixalate on this significant accomplishment.”