Pixalate sat down with Steven Myslinski, Director, Business Development - Publisher Solutions at OpenX, a programmatic ad marketplace, to discuss the evolution of ad fraud in new environments such as OTT/CTV.
OpenX on the latest ad fraud threats and how to combat them
- Fraudsters target emerging formats. Fraudsters are attracted to high-growth, emerging formats, such as OTT/CTV, which commands a high CPM and is growing faster than the industry can develop standards
- The industry does have standards to help. While some standards are still being worked on, there are existing standards to help combat ad fraud and improve quality, including ads.txt, sellers.json, and the SupplyChain object for OpenRTB
- Work with trusted partners. "Right now, there are so many different partners out there that people are working with, and some of those are the ones that could be the leak in the problem that leads to fraud," said Myslinski. "Advertisers and publishers really need to take a look at their partners, understanding what they are doing to achieve quality."
Subscribe to Pixalate's blog and YouTube channel for more interviews with digital advertising leaders.