Roku remains the dominant device type in the surging Connected TV/OTT ecosystem. According to data in Pixalate's State of Connected TV/OTT: 2019 Ad Supply Trends Report, what are the top 10 device types for programmatic OTT/CTV advertising?
Roku devices command 59% programmatic ad market share in 2019
In 2019, 59% of all programmatic OTT/CTV video advertisements went to Roku devices. In fact, Roku has over 3x the market share compared to any other OTT/CTV device type.
Here are the top five device types in terms of 2019 market share:
- Roku (59%)
- Amazon (19%)
- Chromecast (4%)
- LG (4%)
- Samsung (3%)
"Market share" is based on the share of voice of programmatic video OTT/CTV ad impressions served to devices, based on device manufacturer, as measured by Pixalate.
The number of global OTT/CTV apps that support programmatic advertising has increased 232% over the last 18 months, including a 139% rise in the number of all apps in the Roku Channel Store since the start of 2018.
State of Connected TV/OTT: 2019 Ad Supply Trends Report
Download a free copy of Pixalate's State of Connected TV/OTT: 2019 Ad Supply Trends Report to learn more.
What's in Pixalate's 2019 OTT/CTV programmatic advertising supply trends report:
Some data points that can be found in the report include:
- OTT/CTV programmatic advertising benchmarks
- Global OTT/CTV programmatic ad growth rates
- Breakdown of OTT/CTV device popularity
- OTT/CTV app growth
- Top supply-side platforms (SSPs) for programmatic in OTT/CTV
The content of this post, and the State of Connected TV/OTT: 2019 Ad Supply Trends Report, reflect Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees.