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H1 2019 OTT/CTV Report: 66% Jump in Programmatic Ad Volume

Sep 5, 2019 9:30:00 AM


Pixalate has released the H1 2019 OTT/CTV Supply Chain Intelligence Report, a comprehensive analysis on the current state of the programmatic OTT/CTV advertising ecosystem.

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Key takeaways:

  • 66% global growth in in OTT/CTV programmatic ad transaction quarter-over-quarter
  • 2x growth in OTT/CTV programmatic ad-supported apps year-over-year
  • Roku app store has seen a 53% increase since the start of 2018

Inside the H1 2019 OTT/CTV Supply Chain Intelligence Report:

  • Figures on OTT/CTV growth from around the world
  • Latest trends on the rise of OTT/CTV apps
  • Breakdown of the most popular OTT/CTV devices and OSs
  • Top SSPs for OTT/CTV supply
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