Nearly 881,000 apps were delisted from the Google Play Store from Q1-Q3 2019. But how many of those apps were popular — and where did they originate?
Pixalate's 2019 Mobile Advertising Supply Chain Safety Report reveals that the majority of the most popular apps delisted from the Google Play Store through Q3 2019 were Chinese.
50% of Google Play Store delisted apps with 100M+ downloads were Chinese
According to Pixalate's research, there were 22 apps delisted from the Google Play Store that had over 100 million downloads at the time of their delisting.
Of those 22 apps, 11 of them — or 50% — were registered in China (including Hong Kong).
The United States (7 apps), and Sweden (2 apps) were the only other countries that had multiple 100M+-downloaded apps delisted.
South Korea (1) and British Virgin Islands (1) each had an app that had 100M+ downloads prior to delisting.
You can see the top 100 most popular delisted Google Play Store apps here, including the 22 apps referenced above.
2019 Mobile Advertising Supply Chain Safety Report
Download a free copy of the 2019 Mobile Advertising Supply Chain Safety Report to learn more.
The content of this blog reflects Pixalate's opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees.
"Delisted apps" include apps delisted on or after January 1, 2019 and not on the Google Play Store as of September 30, 2019. Delisted apps cannot reflect the initiator of the delisting action, i.e. Google or the app developer.