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Interview: Primis on video ad quality and ad fraud

Pixalate sat down with Dan Sharon, Customer Success Executive at Primis, a video discovery platform, to discuss video advertising and the evolution of quality.

Primis on quality in video advertising

  • Brand safety improvements. The full adoption of ads.txt has helped clean the ecosystem from reseller and malicious advertisers, says Sharon
  • Advertisers need to know where their traffic comes from. "The most important thing that advertisers should look for is to know where they are buying their traffic from. Who is the seller, who is the supplier?" Sharon says
  • If it's too good to be true, it's probably not true. Sharon says advertisers too often want to believe they can get premium inventory for cheap — but it's worth a lot more, and advertisers need to be more selective

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