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Pixalate Week in Review: April 6 - April 10, 2020

This week's review of ad fraud and quality in the digital advertising space.

1: Over half (57%) of delisted Android apps had at least one 'dangerous permission'

delisted-permissions

Pixalate's new research into the hundreds of thousands of mobile apps that were delisted in Q4 2019 reveals that 57% of delisted Android apps had at least one "dangerous permission." An additional 18% had access to precise location, and 12% had camera access.

See The Research

2. eMarketer: Lessons from the last time a recession hit ad spending

down-trend

In this podcast, eMarketer takes a look at lessons learned from the last time a recession hit ad spending. "How will digital hold up? Which channels are advertisers pulling back from? Will the US stimulus package help?"

3. Streaming TV minutes up over last 2 weeks of March

streaming-tv-connected-tv-ott

"Streaming TV minutes continued their dramatic growth during the last two weeks of March, according to Nielsen’s latest streaming TV report updating activity during the COVID-19 pandemic," reported MediaPost. "The new report also shows a continuation of streaming’s dramatic increase in share of total TV time, which was at 24% and 23% in those two weeks, respectively, versus 14% in each of last year’s comparable weeks."

4. Ad-tech supply chain is compressing and evolving

supply-chain

"Marketers want a leaner supply chain while maintaining addressability," writes Adweek in a piece examining how the ad tech supply chain is "being compressed and evolving." The article notes that "privacy and the need for performance are driving optimization."

5. How COVID-19 is affecting TV and streaming

watching-tv-streaming-ipad

In this podcast, eMarketer "discuss[es] what advertisers are doing with those sports programming dollars, how bad cord-cutting might get, the future of spending on original content, and more."

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