This week's review of ad fraud and quality in the digital advertising space.
1: Over half (57%) of delisted Android apps had at least one 'dangerous permission'
Pixalate's new research into the hundreds of thousands of mobile apps that were delisted in Q4 2019 reveals that 57% of delisted Android apps had at least one "dangerous permission." An additional 18% had access to precise location, and 12% had camera access.
2. eMarketer: Lessons from the last time a recession hit ad spending
In this podcast, eMarketer takes a look at lessons learned from the last time a recession hit ad spending. "How will digital hold up? Which channels are advertisers pulling back from? Will the US stimulus package help?"
3. Streaming TV minutes up over last 2 weeks of March
"Streaming TV minutes continued their dramatic growth during the last two weeks of March, according to Nielsen’s latest streaming TV report updating activity during the COVID-19 pandemic," reported MediaPost. "The new report also shows a continuation of streaming’s dramatic increase in share of total TV time, which was at 24% and 23% in those two weeks, respectively, versus 14% in each of last year’s comparable weeks."
4. Ad-tech supply chain is compressing and evolving
"Marketers want a leaner supply chain while maintaining addressability," writes Adweek in a piece examining how the ad tech supply chain is "being compressed and evolving." The article notes that "privacy and the need for performance are driving optimization."
5. How COVID-19 is affecting TV and streaming
In this podcast, eMarketer "discuss[es] what advertisers are doing with those sports programming dollars, how bad cord-cutting might get, the future of spending on original content, and more."