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Pixalate Week in Review: April 12 - 16, 2021

Apr 16, 2021 1:00:00 PM

This week's review of ad fraud and quality in the digital advertising space.

1: Webinar recap: Pixalate and XUMO discuss programmatic CTV ad trends in 2020

 

Pixalate and XUMO recently hosted a webinar to discuss the latest trends in programmatic Connected TV (CTV) advertising in 2020 — and what those trends mean for the future of CTV.

Read Pixalate's blog recap of the event, or watch the recording on YouTube.

2: Survey: 86% of agency execs says CTV ad budgets will rise in 2021

money-rise-increase


According to MediaPost, a recent survey of 177 U.S. media agency execs conducted by Pixability found that "2% of media agency executives expect their connected TV (CTV) ad budgets to decline this year, while 86% say they will increase, 19% saying it will be 'dramatic.'"

3. Roku measurement program grows

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"Roku is expanding its measurement program, leaning into advanced advertising metrics as the streaming giant gears up for upfront season," reported Adweek. "Roku ... is adding six new firms to its Measurement Partner Program that will help advertisers track campaigns across platforms and outcomes like app downloads or store visits."

4. Google's Privacy Sandbox hits roadblocks

profile-targeting-privacy-cohort

"Google’s Privacy Sandbox has hit a few roadblocks in its efforts to replace third-party cookies, according to media reports published this week," reported eMarketer. "The Technical Architecture Group (TAG), an influential working group within the World Wide Web Consortium (W3C), published a document spelling out serious concerns regarding Google’s First-Party Set (FPS) proposal."

5. Google's 'Project Bernanke' revealed in antitrust case

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"Google for years operated a secret program that used data from past bids in the company’s digital advertising exchange to allegedly give its own ad-buying system an advantage over competitors, according to court documents filed in a Texas antitrust lawsuit," reported the Wall Street Journal.

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