This week's review of ad fraud and quality in the digital advertising space.
1: Over 445k Android and iOS were delisted in Q4 2019: New Report
Pixalate has released new research into the hundreds of thousands of mobile apps that were delisted in Q4 2019 across the Google Play Store and the Apple App Store.
- Over 281k Android apps and 164k iOS apps were delisted in Q4’19
- 57% of delisted Android apps had at least one “dangerous permission”
- Two different iOS developers had over 1,400 apps removed, respectively
2. Ad fraudsters 'leaping on coronavirus crisis'
"With less competition in the auction, low quality ads — and even publishers’ own house ads — are now making their way to the most prized ad slots on homepages," wrote Digiday. "The fraudsters have quickly leaped into action."
3. Media usage soars but advertising dips
Tim Armstrong, former CEO of AOL, predicts that COVID-19 "will devastate ad spending," according to The Information. “For the first time in history, you’re probably going to have the highest point of media usage in the history of the United States and the lowest point of advertising in the U.S.,” Armstrong said to The Information in an interview.
4. Nearly half of media buyers are changing plans because of COVID-19
According to eMarketer, citing an Advertiser Perceptions survey, 49% of agencies have held back a campaign from launching until later in the year, 45% have stopped a campaign mid-flight, and 38% have paused all new ad efforts. Learn more.
5. Rubicon Project and Telaria officially merge, set sights on CTV
Rubicon Project and Telaria this week closed their merger, "officially forming the largest independent supply-side platform on the market," wrote Adweek. "The combined company is pushing hard in CTV while there's still no single dominant player."