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Pixalate Week in Review: April 26 - 30, 2021

Apr 30, 2021 1:00:00 PM

This week's review of ad fraud and quality in the digital advertising space.

1: FAQ - Apple IDFA and its impact on ad fraud protection


Apple has released iOS 14.5, making IDFA opt-in only. Pixalate’s opinion is that all app developers will implement the AppTrackingTransparency framework or risk being delisted from the App Store and ask for the required permissions to track a user’s device advertising identifier.

Read our blog and our IDFA change FAQ to learn more about the update, its impact on ad fraud protection, and Pixalate's approach.

2. CTV ad fraud threat 'looms' as viewers rise


In this piece, The Drum examines the growing threat of ad fraud in Connected TV (CTV). "While CTV ad inventory presents new, high-value opportunities for marketers, it offers comparably attractive opportunities for fraudsters and bad actors," The Drum wrote.

3. Everything you need to know about Apple's iOS 14.5 privacy changes


Adweek walks readers through everything they need to know about Apple's iOS 14.5 update and the privacy changes that come with it. "Experts predict a marked reduction in the availability of Apple’s mobile ad ID, the IDFA, a key signal used to serve targeted in-app ads," wrote Adweek.

4. Research says Facebook, Google 'failing' against scam ads


"Facebook and Google are failing to crack down on fraudulent ads placed on their platforms, even after users have reported them, new research shows," reported Business Insider.

5: Roku, Google in a streaming war over YouTube TV


"The YouTube TV app may be disappearing from streaming-TV platform company Roku," reported The Motley Fool. "[I]t's important to note that Roku competes directly with Google's Chromecast platform, but Roku is far ahead. According to a recent study by Pixalate, a programmatic ad monitor, 49% of all programmatic streaming-TV ads flow through Roku's platform.

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