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Pixalate Week in Review: August 10 - 14, 2020

Aug 14, 2020 2:00:00 PM

This week's review of ad fraud and quality in the digital advertising space.

1: Streaming goes mainstream, now accounts for 25% of US TV usage

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"As of this year’s second quarter, streaming now accounts for a quarter of all television minutes viewed, according to Nielsen’s latest Total Audience Report," reported MediaPost. "That’s a significant leap from streaming’s 19% share of TV minutes in last year’s fourth quarter."

2. What is 'redirect tracking'?

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In this piece, Digiday takes a deep dive into redirect tracking. "Redirect tracking appears to be a lower-profile method of tracking people online," Digiday wrote. "However, as the online advertising industry races to find an identifier to replace the third-party cookie, redirect tracking could serve as an interim substitute, if not a permanent successor."

3. How Apple is shaking things up in the ad industry

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In this piece, AdExchanger looks at three ways Apple has recently flexed its strength in the ad world. Included are Apple News redirects, IDFA restrictions, and Apple's ad network.

4. Ad tech industry 'takes aim' at middlemen

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"Programmatic’s 'unknown delta'—the recent finding that 15% of ad spend seems to vanish into the ether—has sparked efforts to shine a light on ad tech’s opaque supply chain," wrote Adweek. "That is translating into added scrutiny of redundant middlemen and fraudsters alike."

5. AdExchanger: Joshua Lowcock, IPG Global Brand Safety Officer, on brand safety

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"Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus misinformation to the ongoing Facebook ad boycott dominate industry headlines," wrote AdExchanger. In this podcast, AdExchanger interviews Joshua Lowcock, chief digital officer at UM and global brand safety officer at IPG Mediabrands, on brand safety in today's environment.

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