This week's review of ad fraud and quality in the digital advertising space.
1: Google's privacy proposals causing concern
In this piece, Adweek writes that Google's "withdrawal of support for third-party cookies in 2022 is a fundamental reboot for the entire online ecosystem." Adweek interviewed several sources that expressed concerns over the pending changes.
2. Budget smartphone maker infected over 20 million phones with malware
According to the South China Morning Post, "A court in China last week sentenced four people to between 3 and 3.5 years in prison for infecting 20 million smartphones of budget brand Gionee with malware, reviving fears over the safety and security of budget Chinese smartphones."
3. FTC, 48 states file antitrust lawsuits against Facebook
"On Tuesday, the Federal Trade Commission and, separately, 48 attorneys general, led by New York’s Letitia James and including AGs from the District of Columbia and Guam, sued Facebook for the same thing: alleged illegal monopolization of the social networking market," reported AdExchanger. "Both cases accuse Facebook of acquiring competitors in a predatory manner, squashing third-party developers, stifling innovation, degrading privacy protections in order to monetize troves of data and mistreating advertisers."
4. YouTube is the biggest source of supply for CTV advertising
"YouTube is the single biggest source of supply in US connected TV (CTV) advertising," reported eMarketer, adding that "[t]he digital video platform’s outsize role in the US CTV space is particularly striking given that advertisers can’t access CTV inventory on YouTube on non-Google platforms (e.g., Roku)."
5. California proposes standards for opt-out button
"California Attorney General Xavier Becerra has proposed new privacy regulations implementing the state's privacy law, including detailed rules regarding opt-out buttons," reported MediaPost. "The newest set of proposed rules -- the fourth since the law was passed -- includes a revised graphic of an opt-out button that companies can place on their websites," added MediaPost.
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”