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Pixalate Week in Review: December 14 - 18, 2020

Dec 18, 2020 1:00:00 PM

This week's review of ad fraud and quality in the digital advertising space.

1: Pixalate's Q3 2020 Mobile Ad Supply Chain App Safety Report

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Pixalate's Q3 2020 Mobile Ad Supply Chain App Safety Report reveals a15% rise in the number of apps for kids requesting sensitive user data, which highlights consumer privacy & advertising compliance risk factors.

2. 90% of Google and Apple app store apps are for kids aged 12 and under

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Pixalate's Mobile Ad Supply Chain: App Safety & Consumer Data Privacy Report (Q3 2020) takes a specific look at apps for kids (aged 12 and under). This blog examines the percentage of apps across the Google and Apple app stores that count kids aged 12 and under as part of their target audience.

3. Roku Channel Store adds app-ads.txt support

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In a blog post, Roku this week announced it has added support for the IAB Tech Lab's app-ads.txt initiative. Roku writes that the support "further enables publishers on the Roku platform to safeguard the legitimacy of their ad inventory." Starting April 1, 2021, Roku will require ad-supported apps to "provide the URL path to an app-ads.txt file" (which can't be blank).

4. A new lawsuit takes aim at Google's digital ad presence

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NPR this week reported that 10 states have sued Google regarding its presence in digital advertising. NPR wrote: "The lawsuit, filed in federal court in Texas, focused on Google's outsized role in the complicated chain that links advertisers to publishers selling space online. Google is the biggest player in every link of that chain, and the states allege it has abused that monopoly to boost its own business."

5. What's in store for mobile advertising in 2021?

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In this podcast, eMarketer discusses what to expect for mobile advertising in 2021. eMarketer estimates that mobile ad spend in the U.S. will reach $117.4 billion next year, down from the pre-pandemic 2021 estimate of $123.6 billion — but still an expected rise of 22% compared to 2020.

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