This week's review of ad fraud and quality in the digital advertising space.
1: There was a 9% rise in Roku CTV apps with app-ads.txt in 2020
This Pixalate blogdetails the growth of app-ads.txt adoption among Roku apps in 2020. There was a 9% increase in the number of Roku apps with app-ads.txt in 2020 (Q1 to Q4), and over 3,000 Roku apps now have app-ads.txt. Learn more in Pixalate's Connected TV App-Ads.txt Reports forRoku Apps.
2: Amazon Fire TV apps with app-ads.txt rose 10% in 2020
This Pixalate blogdetails the growth of app-ads.txt adoption among Amazon Fire TV apps in 2020. There was a 10% increase in the number of Fire TV apps with app-ads.txt in 2020 (Q1 to Q4), with the biggest jump in adoption coming between Q2 and Q3. Learn more in Pixalate's Connected TV App-Ads.txt Reports for Amazon Fire TV Apps.
3. Measurement a key challenge for CTV growth
In this Beet.tv interview, Merkle's Andy Fisher, head of Merkury Advanced TV, said: "Marketers also are more concerned about ad fraud as more CTV advertising is bought through programmatic auctions, which aren’t always transparent outside of direct deals or private marketplaces (PMPs)."
4. Ad fraud among the 15 top digital ad challenges to watch for in 2021
Forbes rounded up 15 digital ad challenges to watch out for in 2021 — and ad fraud-related metrics take up two of the spots. "[Y]ou’ll see a lot of fraudulent traffic this year as the industry booms," said Michael Hubbard of Media Two Interactive. "[A]nd I think you’ll see a lot of marketers get hurt by having inexperienced agencies running their digital media buying."
5. Apple apologizes for falsely accusing developer of fraud
"A student developer has had his indigenous language app restored to theApp Store, and Apple has apologized for removing it on mistaken grounds of fraud and dishonesty," reported Apple Insider. 'Apple haspreviously banneddevelopers from the App Store for fraudulent reviews, but this time it mistakenly removed an entirely legitimate title."
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”