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Pixalate Week in Review: February 22 - 26, 2021

Feb 26, 2021 1:00:00 PM

This week's review of ad fraud and quality in the digital advertising space.

1: There was a 9% rise in Roku CTV apps with app-ads.txt in 2020

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This Pixalate blog details the growth of app-ads.txt adoption among Roku apps in 2020. There was a 9% increase in the number of Roku apps with app-ads.txt in 2020 (Q1 to Q4), and over 3,000 Roku apps now have app-ads.txt. Learn more in Pixalate's Connected TV App-Ads.txt Reports for Roku Apps.

2: Amazon Fire TV apps with app-ads.txt rose 10% in 2020

amazon-fire-tv-apps-ctv-ads-txt-2020

This Pixalate blog details the growth of app-ads.txt adoption among Amazon Fire TV apps in 2020. There was a 10% increase in the number of Fire TV apps with app-ads.txt in 2020 (Q1 to Q4), with the biggest jump in adoption coming between Q2 and Q3. Learn more in Pixalate's Connected TV App-Ads.txt Reports for Amazon Fire TV Apps.

3. Measurement a key challenge for CTV growth

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In this Beet.tv interview, Merkle's Andy Fisher, head of Merkury Advanced TV, said: "Marketers also are more concerned about ad fraud as more CTV advertising is bought through programmatic auctions, which aren’t always transparent outside of direct deals or private marketplaces (PMPs)."

4. Ad fraud among the 15 top digital ad challenges to watch for in 2021

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Forbes rounded up 15 digital ad challenges to watch out for in 2021 — and ad fraud-related metrics take up two of the spots. "[Y]ou’ll see a lot of fraudulent traffic this year as the industry booms," said Michael Hubbard of Media Two Interactive. "[A]nd I think you’ll see a lot of marketers get hurt by having inexperienced agencies running their digital media buying."

5. Apple apologizes for falsely accusing developer of fraud

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"A student developer has had his indigenous language app restored to the App Store, and Apple has apologized for removing it on mistaken grounds of fraud and dishonesty," reported Apple Insider. 'Apple has previously banned developers from the App Store for fraudulent reviews, but this time it mistakenly removed an entirely legitimate title."

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