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Pixalate Week in Review: February 1 - 5, 2021

Feb 5, 2021 1:00:00 PM

This week's review of ad fraud and quality in the digital advertising space.

1: Q&A with Criteo's Francois Zolezzi on fighting ad fraud in mobile in-app

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In this interview Q&A, Pixalate spoke with François Zolezzi, Head of Supply Quality at Criteo, about the fight against ad fraud and invalid traffic (IVT) in mobile in-app programmatic advertising.

"Ad fraud is evolving as fast as the protection measures against them. It is nearly impossible to ensure 100% safety, but this has not stopped advertisers from tackling the issue head-on," said Zolezzi. Read the whole interview.

2. BidMind by Fiksu taps Pixalate to confront ad fraud in CTV

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BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising. BidMind by Fiksu will utilize Pixalate’s pre-bid ad fraud detection and measurement solutions. Read the release.

3. Magnite acquires SpotX

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Magnite is acquiring SpotX, and "The two companies claim the merger will create the largest independent connected TV and video advertising sell-side platform for the programmatic marketplace," reported MediaPost

4. FuboTV the first CTV platform to join Unified ID 2.0

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"FuboTV became the first connected TV company to join the Unified ID 2.0 initiative," reported AdExchanger. "UID 2.0 is an open-source industry effort originally spearheaded by The Trade Desk that aims to create an alternative to third-party cookies using hashed or encrypted email addresses."

5. There were 143 billion app downloads in 2020

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eMarketer reported that there were 143 billion total downloads on the Apple App Store and Google Play Store in 2020 — a 24% year-over-year rise. "Mass stay-at-home orders in 2020 had virtual stores bursting with business," wrote eMarketer. In comparison, from 2018 to 2019, there was a 9% rise in total downloads. 

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