This week's review of ad fraud and quality in the digital advertising space.
1: Q&A with Criteo's Francois Zolezzi on fighting ad fraud in mobile in-app
In this interview Q&A, Pixalate spoke with François Zolezzi, Head of Supply Quality at Criteo, about the fight against ad fraud and invalid traffic (IVT) in mobile in-app programmatic advertising.
"Ad fraud is evolving as fast as the protection measures against them. It is nearly impossible to ensure 100% safety, but this has not stopped advertisers from tackling the issue head-on," said Zolezzi. Read the whole interview.
2. BidMind by Fiksu taps Pixalate to confront ad fraud in CTV
BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising. BidMind by Fiksu will utilize Pixalate’s pre-bid ad fraud detection and measurement solutions.Read the release.
3. Magnite acquires SpotX
Magnite is acquiring SpotX, and "The two companies claim the merger will create the largest independent connected TV and video advertising sell-side platform for the programmatic marketplace," reported MediaPost.
4. FuboTV the first CTV platform to join Unified ID 2.0
"FuboTV became the first connected TV company to join the Unified ID 2.0 initiative," reported AdExchanger. "UID 2.0 is an open-source industry effort originally spearheaded by The Trade Desk that aims to create an alternative to third-party cookies using hashed or encrypted email addresses."
5. There were 143 billion app downloads in 2020
eMarketer reported that there were 143 billion total downloads on the Apple App Store and Google Play Store in 2020 — a 24% year-over-year rise. "Mass stay-at-home orders in 2020 had virtual stores bursting with business," wrote eMarketer. In comparison, from 2018 to 2019, there was a 9% rise in total downloads.
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”