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Pixalate Week in Review: January 11 - 15, 2021

Jan 15, 2021 2:00:00 PM

This week's review of ad fraud and quality in the digital advertising space.

1: Android apps requesting 'dangerous permissions' rose 5% in 2020

q3-2020-app-safety-dangerous-permission-trends

This blog examines the number of apps available on the Google Play Store that request any "dangerous permission" (as defined by Google), such as precise location access, access to the phone's camera or microphone, and more.

As of the end of Q320, 70% (over 2.3 million) of apps on the Play Store request at least one dangerous permission, up 5% (from 66.6%) in Q120.

2. Programmatic CTV advertising will 'soar' in 2021: eMarketer

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According to eMarketer estimates, "advertisers spent an additional $1.16 billion on programmatic CTV video ads in 2020 compared with 2019, and incremental spending in 2021 will increase to $2.37 billion." Advertisers are expected to spend $6.7 billion on programmatic CTV in 2021.

3. Privacy vs. Competition rise to the surface in Google regulatory investigation

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Adweek reports that "The latest investigation into Google’s proposed web browser changes exposes the trade-offs lawmakers concerned with consumer protection and regulators looking to preserve competition will have to ponder." This investigation comes from the U.K.'s Competition and Markets Authority look into Google’s Privacy Sandbox, Google's "proposals for post-cookie online advertising in Google Chrome," wrote Adweek.

4. AdExchanger: YouTube no longer accepting third-party pixels

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AdExchanger reported that as of January 14, 2021, "all campaigns on YouTube are required to enable Ads Data Hub linking in order to be eligible for third-party measurement." AdExchanger added: "According to Google, this adds an extra layer of privacy protection for users."

5. macOS 11.2 beta removes filter that let Apple apps bypass third-party firewalls

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guteksk7 / Shutterstock.com

"Back in November, some developers raised concerns due to a change in macOS Big Sur, which allowed Apple apps to bypass firewall filters in any situation," reported 9to5mac. "Since this could lead to security and privacy breaches, Apple has removed this list of exceptions from macOS Big Sur 11.2," 9to5mac added.

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