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Pixalate Week in Review: January 4 - 8, 2021

Jan 8, 2021 12:30:00 PM

This week's review of ad fraud and quality in the digital advertising space.

1: How the Democratic Congressional Campaign Committee (DCCC) used Pixalate to reduce ad fraud

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For the 2020 election, the Democratic Congressional Campaign Committee (DCCC) utilized Pixalate to improve campaign transparency and reduce ad fraud. The DCCC is the official campaign arm of Democrats in the United States House of Representatives.

See The Case Study

2. Over 1 million Android apps request access to precise location

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This Pixalate blog examines the number of apps available on the Google Play Store that request precise location access (latitude and longitude GPS). As of the end of Q3 2020, Over 1 million apps on the Google Play Store request precise location, including over 900k apps for kids (aged 12 & under).

3. Do apps for kids have sufficient privacy protection? 

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MediaPost recaps Pixalate's Mobile Ad Supply Chain: App Safety & Consumer Data Privacy Report (Q3 2020) and discussions some of the notable data points around apps for kids (aged 12 and under), including that "90% of apps on Google and Apple stores -- 4.6 million of 5.1 million -- are targeted to kids 12 years old and younger."

4. CTV, data privacy 'loom large' in 2021

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"The year ahead looks set to be an exciting time for programmatic marketing, with viewers and advertisers embracing CTV and opportunities for programmatic marketers to leverage linear TV," wrote Digiday in a piece overviewing the major issues in programmatic advertising for 2021. Digiday also notes that "discussions about data usage and privacy" will continue in 2021.

5. Will a federal privacy law come in 2021?

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In this eMarketer podcast, eMarketer senior analyst at Insider Intelligence Sara M. Watson discusses the possibility of "a new federal privacy law and reimagining antitrust rules."

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