Pixalate Week in Review: July 19 - 23, 2021

This week's review of ad fraud and quality in the digital advertising space.

Sling TV, Hulu top June CTV Publisher Trust Index rankings

Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 CTV and mobile apps in North America from June 2021:

• CTV: Sling TV, Hulu reach the top of CTV Publisher Trust Indexes in June 2021
• Mobile: MyRadar, The Weather Channel top June 2021 Mobile Publisher Trust Index rankings

Find all rankings here for free.

Bill may allow FTC to fine for privacy violations

"A bill introduced Friday would boost the Federal Trade Commission's authority by empowering the agency to fine companies the first time they commit an unfair or deceptive practice, and to more easily issue regulations," reported MediaPost.

 

 Find more details here.

 

Consumers have strong feelings about cross-device tracking and data privacy

"Consumers are wary of how companies collect and use their personal information for digital advertising, having witnessed companies fail to protect and properly handle user data," reported eMarketer. A new survey shows that "About two-thirds [of consumers] felt that ads that follow them across devices are creepy," per eMarketer.

Learn more here. 

Ad market grows 35% in June 2021

"The U.S. ad economy expanded 35.2% in June vs. the same month a year ago, marking the fourth consecutive month of expansion since the ad industry pulled out of its COVID-19 recession," reported MediaPost, citing Standard Media Index figures.

Check the full article here.

Google adopts '3 strikes, you're out' rule for ad violations

"Starting in September 2021, Google Ads will begin testing a new three-strikes pilot program for accounts that repeatedly violate ad policies," reported Search Engine Land.

Check more information here