Pixalate’s new CSTI ranks the overall quality of programmatic sellers across three major OTT/CTV platforms: Roku, Amazon, and Samsung.
Among the top current performers are Telaria, FreeWheel, and Verizon Media.
2. MediaPost: FreeWheel only supplier to earn 'A' grade on all 3 CTV platforms
"Comcast's FreeWheel is the only supply-side platform (SSP) to score an 'A' grade for its handling of inventory on the Big 3 connected TV (CTV) advertising platforms, according to a unique new analysis released today by programmatic ad fraud and compliance tracker Pixalate," reported MediaPost.
3. All eyes on are on CTV
"Connected TV was the star of this year’s NewFronts presentations, but that doesn’t mean it’s easy to buy," reported Adweek. "But buying CTV inventory through programmatic channels often means marketers don’t know what content their ads are running against, since publishers typically don’t pass programming information through the bid stream, citing privacy reasons and a desire to avoid cherry-picking of content."
4. CCPA is now being enforced despite calls for delays
"California’s privacy law, often called thebroadest law for digital privacy in the United States, can finally be enforced starting [July 1]," reported the Washington Post. "And despite industry calls for the state to hold off because of the novelcoronaviruspandemic, Attorney General Xavier Becerra is forging ahead."
5. Hundreds of brands pulling ads from Facebook — but not all
"Hundreds of companies have promised to halt advertising on Facebook and its sibling platform Instagram," reported CNN on the ongoing Facebook ad boycott. "But even as a steady drumbeat of household names likeThe North Face(VFC),Pfizer(PFE)andLevi Strauss(LEVI)have joined the pressure campaign over the social network's handling of hate speech and misinformation, the vast majority ofFacebook(FB)'s biggest advertisers — the ones with presumably the most leverage -- have stayed quiet," the article added.
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”