This week's review of ad fraud and quality in the digital advertising space.
Pixalate presents 10 best CTV & mobile apps in ad quality in various categories
Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 apps across the most popular CTV and mobile platforms, including Roku, Amazon, Google, and Apple:
How to avoid ad fraud and privacy breaches in programmatic advertising
Jalal Nasir, founder and CEO of Pixalate, revealed the best practices for handling ad fraud and consumer privacy in the challenging environment of programmatic advertising. "There is no one-size-fits-all ad fraud strategy", but Pixalate's CEO presents key steps to tackle these challenges.
Dozens of states sue Google over Play Store advantage
The District of Columbia and 36 states sued Google over holding a monopoly on Android app distribution in the US and Canada. "The suit alleges that Google abused its dominance in the mobile ecosystem to favor its own Google Play Store, reducing competition in the process," claims CNN.
CTV ranks No. 1 in Video Ad Impressions in North America
CTV took over desktops "to become the most-used device for delivering video ad impressions in the U.S. and Canada," informs MediaPost. CTV is also a platform with the lowest ad fraud rate among devices.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”