This week's review of ad fraud and quality in the digital advertising space.
Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 apps across the most popular CTV and mobile platforms, including Roku, Amazon, Google, and Apple:
Do you want to make data-driven decisions? Then, create a free account and find the best ad quality apps here.
With the iOS 15 update, Apple will give more information to users about their data, such as "how often apps use your contacts, microphone, location, or other data and identifiers". The second change is limiting advertisers' ability to track email "insight into if or when their messages were opened," explains The Verge.
President Joe Biden's administration canceled the ban on TikTok and WeChat issued by former President Donald Trump. However, Biden ordered "to study the threats posed by some foreign countries' data collection," according to MediaPost.
According to the Washington Post's analysis, 2% of 1,000 most popular Apple App Store apps "one day were scams." The Washington Post wrote: "And those apps have bilked consumers out of an estimated $48 million during the time they’ve been on the App Store."
