This week's review of ad fraud and quality in the digital advertising space.
1. Pixalate presents 10 best CTV & mobile apps in ad quality
Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 apps across the most popular CTV and mobile platforms, including Roku, Amazon, Google, and Apple:
2: Apple introduces new privacy features for Safari and Mail
With the iOS 15 update, Apple will give more information to users about their data, such as "how often apps use your contacts, microphone, location, or other data and identifiers". The second change is limiting advertisers' ability to track email "insight into if or when their messages were opened," explains The Verge.
3. Biden rescinded TikTok and WeChat ban
President Joe Biden's administration canceled the ban on TikTok and WeChat issued by former President Donald Trump. However, Biden ordered "to study the threats posed by some foreign countries' data collection," according to MediaPost.
4. Apple App Store has a problem with scams
According to the Washington Post's analysis, 2% of 1,000 most popular Apple App Store apps "one day were scams." The Washington Post wrote: "And those apps have bilked consumers out of an estimated $48 million during the time they’ve been on the App Store."
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”