AdExchanger added: "Connected TV (CTV), which hasn’t been hit as hard as other media during the pandemic, looks to be the big winner in recovery as well."
2. The CW, Hulu, Sling TV among notable Roku app risers
Pixalate's updated OTT/CTV COVID-19 benchmarks includes information on 20 notable Roku apps that saw gains in programmatic ad transactions from early April through mid-May as programmatic ad spend recovers. Among the top risers were Hulu (+44%), Sling TV (+30%), and The CW (+129%).
3. Time spent with subscription OTT content will surpass 1 hour for the first time (US)
"The average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019, according to our latest estimates," reported eMarketer. "That's an acceleration from 2019, when it grew by 15.0% year over year."
4. IAB Tech Lab releases 'data deletion' spec
"With enforcement of theCalifornia Consumer Privacy Acton the horizon, the IAB Tech Lab has released a new spec to address a core issue of data deletion," reported Adweek. "The spec also allows vendors that provide any service for a publisher a standard way to listen for deletion requests coming from that publisher’s webpage," Adweek added.
5. Ad industry protests proposed privacy rules in California
"The ad industry is hoping to scuttle a proposed privacy regulation in California that would require companies to honor requests by consumers to opt out of the sale of their data on a global basis," reported MediaPost. Multiple industry trade organizations — including the American Association of Advertising Agencies, American Advertising Federation, Association of National Advertisers, Digital Advertising Alliance, and Interactive Advertising Bureau — have set their sights on the proposed regulation, per MediaPost.
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”