This week's review of ad fraud and quality in the digital advertising space.
1. Publisher Spotlight Video Series: Philo’s Reed Baker about the best CTV ad practice
Pixalate started a series of video interviews with representatives of the top apps in the Publisher Trust Index. They will present key factors for developing an effective programmatic ad ecosystem.
The latest episode featured a talk with Philo and their Head of Advertising, Reed Barker. Check out the interview to find out the best practices from one of the top-rated CTV for programmatic advertising quality.
2. Pixalate reveals top mobile apps in EMEA based on ad quality in May 2021
The French app, Leboncoin, earned the first spot in the Publisher Trust Index for Google Play Store in May 2021 in EMEA. In the Apple App Store EMEA ranking, June’s Journey achieved the pole position. Both apps earned "A" grades across all measured metrics, including Invalid Traffic, Brand Safety, and Viewability. Learn more in our blog about the top EMEA apps in May 2021.
3. US ad spend growth predicted to be the strongest in 40 years
Magna projects that the ad industry in the U.S. will rise by 15% to reach $259 billion in 2021, the fastest growth in 40 years. The company “expects global advertising spend to hit an all-time high of $657 billion,” according to Adweek.
4. Amazon blocks Google’s FLoC system
Digiday informs that Amazon implemented a code blocking Google’s attempts to collect data from Amazon digital properties. “The move could seriously weaken the fledgling tracking system.” It seems to be another chapter of rivalry between Big Tech companies over users' privacy and data control, according to the article.
5. Why CTV will thrive in the post-cookie era
This op-ed on AdExchanger written by Justin Evans, global head of analytics and insights for Samsung Ads contends that "CTV is positioned to thrive as third-party cookies fade away." Evans wrote: "Now, as digital advertisers’ third-party cookies are crumbling, 'television'— especially connected TV — and its advertisers are sitting pretty in a new world led by first-party data. Read more in AdExchanger.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”