This week's review of ad fraud and quality in the digital advertising space.
1: Apple makes IDFA opt-in; marks 'tectonic shift' for digital advertising
"Apple announced new privacy changes to its upcoming iOS 14 software that will significantly hinder how media buyers and brands target, measure and find consumers," reported Advertising Age. "One change will make it harder for apps to track iOS users across different apps and websites. Another will make attribution—determining which tactics contribute to sales or conversions—harder for marketers."
2. Verizon pulls ad spend from Facebook, Instagram
"Verizon said on Thursday it is pulling advertising on Facebook until the company 'can create an acceptable solution that makes us comfortable,'" reported CNBC. "A company spokesperson said the pause applies to both Facebook and Instagram. It comes as marketers including Ben & Jerry’s, Patagonia and REI have also said they plan to pause advertising on the platforms."
3. Unilever stops US Facebook, Twitter ad spend through 2020
"Unilever will stop advertising on Facebook, Instagram and Twitter in the U.S. through the end of 2020," reported Adweek. "The CPG giant joins a growing number of companies boycotting social advertising," the article added.
4. MRC updates invalid traffic (IVT) standards
"The Media Rating Council (MRC) this [week] officially released new standards intended to 'modernize' how the advertising and media industry manage a key component of digital ad fraud: so-called 'invalid traffic,' or IVT," reported MediaPost, detailing the updates.
5. ANA asks California governor to delay privacy enforcement
"Citing disruption caused by COVID-19, as well as continued regulatory uncertainty, the ad industry is urging California's governor to delay enforcement of the state's new privacy law," reported MediaPost. The organization is also asking for the global opt-out mandate to be scrapped, per MediaPost.