This week's review of ad fraud and quality in the digital advertising space.
1: Pixalate unveils top 10 CTV & mobile apps for advertising
Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. In a series of blog posts, Pixalate reviewed the top 10 apps across the major app stores, including:
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2: Alibaba-owned browser harvests "private" user data
According to Forbes, the Alibaba-owned app UC Browser is collecting user's data, even in incognito mode. “This kind of tracking is done on purpose without any regard for user privacy,” Gabi Cirlig, security researcher, told Forbes.
According to Digiday, Amazon plans to launch its own individual ad identifier. "Amazon confirmed to Digiday that it plans to release an identifier but did not offer a timeline."
4. Android's privacy policies start to follow iOS
Incoming Android 12 updates will result in reduced availability to use mobile user ID for advertisers. "Google announced a policy update that requires Android app developers to shore up their user-tracking policies in a move that mirrors the ongoing war of words between the online advertising giant and iPhone-maker Apple," informs Adweek.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”