App-ads.txt’s explosive growth: 5,550% rise in app-ads.txt adoption in 2019; over 182,000 apps now have app-ads.txt
iOS has faster adoption for programmatic buyers: 73% of the top 1,000 iOS apps in terms of programmatic ad volume have app-ads.txt, compared to 53% of the top 1,000 Android apps; programmatic ad volume as measured by Pixalate
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2. Privacy concerns altering the world of location data
In this eMarketer podcast, the company's VP of forecasting, Monica Peart, and principal analyst Yory Wurmser discuss location data. Among the topics: "How will privacy and regulation affect location practices this year? How comfortable are consumers with sharing their location? And how are marketers adjusting?"
3. Could 'ePrivacy' change everything in France?
"There are potentially [big] changes afoot [in Europe]: ePrivacy," wrote AdExchanger. After years of back and forth with no resolution, the Presidency of the Council of the European Union published a revised version of the proposed ePrivacy regulation in late February," with changes that would align ePrivacy with the GDPR.
4. Coronavirus leads to 'a big drop in demand'
"The global spread of coronavirus has caused marketers to rethink how they are allocating their budgets," reported Digiday. "We’ve seen a big, drop in demand, really in the last week," said an anonymous media buyer. "As the news has picked up, it’s gotten a little bit worse."
5. Is Facebook complying with political ad disclosures?
"An exhaustive study conducted by academic researchers at New York University's Tandon School of Engineering found 'systemic flaws' in Facebook's political advertising monitoring and enforcement, with many of the worst offenders exhibiting the same disinformation and non-disclosure issues that Russia's Internet Research Agency used to disrupt the 2016 U.S. presidential election," reported MediaPost.
Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”