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Pixalate Week in Review: May 25 - 29, 2020

This week's review of ad fraud and quality in the digital advertising space.

1: New IAB Study: Digital ad spend rises 16%, but CPMs fall 16%

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"First-quarter 2020 showed (year-on-year) YoY advertising growth [of 16%] despite the impact of COVID-19 beginning in March -- but the pandemic did create significant pricing pressure on CPMs, with digital falling 16%," reported MediaPost, citing a new study from the IAB.

2. What's ahead for US digital ad spend in 2020

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In this podcast, eMarketer discusses an updated forecast of US digital ad spend for the second half of 2020. They also talk about "some of the big questions [being] asking about connected TV, performance advertisers and digital ad product innovations."

3. Op-ed: The programmatic ad industry has an opportunity to address 'transparency'

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New research has "reaffirmed that we still have a transparency problem in the marketplace," wrote Andrew Casale, president and CEO of Index Exchange, in an Advertising Age op-ed. Casale notes that the industry has an opportunity to earnestly address "transparency," calling for "every transaction [to have] an itemized, virtual receipt provided to all participants."

4. How advertisers now feel about placing ads next to COVID-19 content

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In this podcast, eMarketer "discuss[es] how advertisers are navigating placing ads next to coronavirus coverage and how they feel the advertising industry is shaping up this year." 

5. How COVID-19 could permanently change ad agencies

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AdExchanger examines numerous ways in which COVID-19 could permanently change the world of ad agencies. AdExchanger predicts more automation and a more distributed workforce. "Highly office-driven cultures will shift to a more remote, distributed workforce, as companies reduce their real estate holdings to drive efficiencies during the economic downturn," wrote AdExchanger.

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