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Pixalate Week in Review: November 23 - 25, 2020

Nov 25, 2020 2:15:00 PM

This week's review of ad fraud and quality in the digital advertising space.

1: 2020 report: Over 20% of programmatic OTT/CTV is invalid traffic (IVT)

2020-ott-ctv-invalid-traffic-ivt-ad-fraud

This Pixalate blog post examines the invalid traffic (IVT) rate of global programmatic OTT/CTV advertising on a quarter-by-quarter basis in 2020, as detailed in Pixalate's Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report. The data reveals that about 20% of programmatic OTT/CTV advertising is IVT.

2. Nearly three-fourths (72%) of US households are reachable via programmatic OTT/CTV advertising

2020-ott-ctv-usa-household-reach-programmatic-advertising

This Pixalate blog post examines OTT/CTV U.S. household penetration by reviewing the percentage of U.S. households reachable via programmatic advertising on OTT/CTV devices on a quarter-by-quarter basis.

The data, which comes from Pixalate's Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report, shows that 72% of U.S. households are now reachable via programmatic OTT/CTV advertising.

3. Number of apps in Roku Channel Store up 23% in 2020

roku-apps-increase-2020

This Pixalate blog post reveals the growth of the Roku Channel Store in 2020 on a quarter-by-quarter basis, as well as the growth of Roku apps that support programmatic OTT/CTV advertising. The data comes from Pixalate's Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report and reveals a 23% growth in apps on the Roku Channel Store.

4. Could California's Privacy Protection Agency become a federal model?

california-lock-security

eMarketer examines whether California's Privacy Protection Agency, which will be introduced in January 2021, could become a model for a federal data privacy agency. The California Privacy Protection Agency "will be the 'independent watchdog' responsible for enforcing California's new privacy laws and also educating businesses and consumers about these new rights and obligations," reported eMarketer.

5. Ad-supported streamers see 'biggest holiday boost ever'

mobile-ctv-ott-devices-connected

"Black Friday is still a couple days away, but for ad-supported streaming services and connected TV platforms, this holiday advertising season is already its biggest, longest and busiest one ever," wrote Adweek, noting that "extended sales and [the] ecommerce boom [is driving] retailers to OTT channels."

 

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