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Pixalate Week in Review: September 7 - 11, 2020

Sep 11, 2020 1:00:00 PM

This week's review of ad fraud and quality in the digital advertising space.

1: Delisted Android apps from China had 500k downloads each before removal (H1 2020)

h1-2020-delisted-android-apps-country-of-registry-downloads

Pixalate research reveals information about the over 800,000 apps were delisted across the Google Play and Apple App stores in H1 2020. This blog examines the popularity of Android apps, based on country of registry, prior to their delisting.

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2. Malvertising scam hits US over Labor Day weekend

phone-scam-alert-phising-malware

"GeoEdge’s security researchers on Sunday uncovered the auto-redirect attack Morphixx in the U.S. based on personalizing the online experience, after tracking it across Europe and Asia last month," reported MediaPost. "The malicious advertisers inserted keywords like 'Adidas' into the ad’s URL as a distraction to gain the trust of the ad networks that ran the campaign," per MediaPost.

3. TAG introduces brand safety seal

tag

"The self-regulatory organization Trustworthy Accountability Group ... has rolled out a new, global brand-safety certification program," reported MediaPost. "The new program incorporates elements of TAG's inventory quality guidelines program and JICWEBS' Digital Trading Standards Group."

4. Facebook will continue to collect IDFA

facebook-messages

After Apple announced it will delay its IDFA changes, Facebook stated "it will continue IDFA collection pending an update from Apple," per Adweek. The announcement comes after Facebook had previously stated that Apple's upcoming IDFA changes would cause Facebook to stop collecting IDFA and that it may end the use of the Facebook Audience Network on iOS, per Adweek.

5. Will Apple's IDFA change cause Google to follow suit with GAID?

google-play-store

"Google quietly updated its AdMob Help Center last week with information on the steps developers need to take before iOS 14 rolls out," reported AdExchanger. "Some believe that Apple’s action will force Google to either make the GAID opt-in a la IDFA in iOS 14 or limit its use in some other way," AdExchanger added.

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