This week's review of ad fraud and quality in the digital advertising space.
Pixalate data reveals that Android devices were hit hard by mobile in-app ad fraud in Q2 2018. The ‘Games’ category has a display IVT rate of 22% on Android smartphones, while the ‘Tools’ category has a video IVT rate of 35%. Read the blog, or download the full Q2 2018 Programmatic Quality Report to learn more.
In a Q&A with Street Fight Magazine, Pixalate's Amy King, VP of product marketing, "talks about the implications of the high rate of fraud in programmatic ad traffic and what publishers should be doing but often aren’t to lower the bad numbers." You can read the full Q&A here.
eMarketer writes that "ad fraud still plagues digital media's supply chain," pointing to a recent study conducted by Guardian U.S. which found that there "was clear evidence that unauthorized players were pretending to sell Guardian inventory and diverting the revenue to themselves." Another recent survey, from Ad Lightning, found that nearly 60% of U.S. ad operators believe tracking down bad actors in the supply chain is the leading challenge in addressing ad quality issues.
The Drum spoke with four of its judges for The Drum Digital Trading Awards USA 2018 to get their thoughts on the most pressing issues in programmatic today. According to the judges, "standardization, viewability, ad fraud, and brand safety" are the biggest challenges in the industry.
According to Engadget, citing NiemanLab, "about a third of the 100 largest US newspapers have blocked European visitors to their sites rather than complying with the new" General Data Protection Regulation (GDPR). "Months after GDPR privacy rules went into effect, over a thousand US news sites still aren't available in Europe," wrote Engadget. "That includes outlets like WGN, the Los Angeles Times and Chicago Tribune and publishers including Tronc, Lee Enterprises and GateHouse Media."
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