This week's review of ad fraud and quality in the digital advertising space.
1. The top 15 countries with the highest ad fraud rates
Which countries have the highest invalid traffic (IVT) rates in programmatic advertising? In our Q2 2019 Ad Fraud Report, we reveal the overall programmatic IVT rates for the top 15 countries in terms of programmatic ad volume.
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2. Q&A with Facebook about fighting ad fraud
PYMNTS "spoke with Facebook’s Director of Product Management Rob Leathern about how the company fights ad fraud by vetting advertisers and weeding out potential scammers."
"Leathern explained that the best way to fight ad fraud is to make sure fraudsters are disincentivized from using Facebook for their schemes," the article notes. Read the full Q&A here.
3. Location-based ad fraud 'probably worse than you think'
"[D]ue to poor quality data and mis-targeted location impressions, anywhere from 30% to 80% of location ad spend is being wasted, according to new research by data intelligence company Location Sciences," MediaPost wrote. "[S]ome apps don’t secure users’ permission to access location data. More than a third (36%) of the top GPS-enabled apps were found to display location fraud," the article noted.
4. Mobile ad fraud is stealing a large portion of your spend
"Mobile fraudsters are impressively stealing your ad budget, and you likely don’t even know it," wrote Adweek. "The 2019 mobile fraudsters are now well-organized companies that flood your data feeds with garbage that looks great, which in turn keeps even advanced buyers incorrectly yearning for more."
Adweek shines the light on "several critical types of mobile fraud and discuss actionable tactics to protect your budget, data and business."
5. Ad-blocking use stabilizes in the US, but it's not going away
In this video, eMarketer forecasting director Shelleen Shum reviews the company's latest figures to ad-blocking. The video reveals that U.S. ad blocking use has stabilized, but notes that the use of ad-blockers "isn't going away."