This week's review of ad fraud and quality in the digital advertising space.
1. Visit with Pixalate at DMEXCO 2019
Meet with Pixalate at DMEXCO for an inside view on the fight against ad fraud. We're eager to dive into the industry's hottest topics with you, including:
- The ins and outs of OTT/CTV ad fraud
- The latest mobile in-app threats
- Best practices for ad fraud prevention
- How omni-device fraud protection works
2. 4A's creating a 'Playbook' to fight OTT/CTV ad fraud
"The American Association of Advertising Agencies is poised to launch an anti-fraud playbook to help media buyers steer clear of the pitfalls associated with connected TV as its popularity grows," reported Adweek.
"An area of particular concern for CTV media buyers is server-side ad insertion (SSAI), or 'ad-stitching,' which integrates ads into streamed programming," the article noted.
3. Facebook sues over ad fraud
"Facebook is suing two shady developers for using Audience Network to gin up fake clicks on Facebook ads," wrote AdExchanger. "What isn’t news: Audience Network, which advertisers use to extend their Facebook campaigns to third-party sites and apps, can be a conduit for ad fraud and fake traffic."
4. Is 'RTB' incompatible with the GDPR?
"[W]hether the practice of using personal data in a real-time ad auction is lurching toward its deathbed in Europe, thanks to the General Data Protection Regulation (GDPR), or whether companies will just need to update how they collect consent for data processing, industry representatives agree that RTB is facing an existential crisis," wrote AdExchanger in a piece exploring the future of RTB in Europe.
5. Google debuts app-ads.txt support
"Google introduced support for app-ads.txt, the IAB Tech Lab's anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network, per a company blog post," reported Mobile Marketer. "Starting on Aug. 27, the platforms will block unauthorized app inventory as identified by a publisher's app-ads.txt file."