This week's review of ad fraud and quality in the digital advertising space.
1. Visit with Pixalate at DMEXCO 2019
Meet with Pixalate at DMEXCO for an inside view on the fight against ad fraud. We're eager to dive into the industry's hottest topics with you, including:
The ins and outs of OTT/CTV ad fraud
The latest mobile in-app threats
Best practices for ad fraud prevention
How omni-device fraud protection works
2. 4A's creating a 'Playbook' to fight OTT/CTV ad fraud
"The American Association of Advertising Agencies is poised to launch an anti-fraud playbook to help media buyers steer clear ofthe pitfallsassociated with connected TV as its popularity grows," reported Adweek.
"An area of particular concern for CTV media buyers is server-side ad insertion (SSAI), or 'ad-stitching,' which integrates ads into streamed programming," the article noted.
3. Facebook sues over ad fraud
"Facebook is suing two shady developers for using Audience Network to gin up fake clicks on Facebook ads," wrote AdExchanger. "What isn’t news: Audience Network, which advertisers use to extend their Facebook campaigns to third-party sites and apps, can be a conduit for ad fraud and fake traffic."
4. Is 'RTB' incompatible with the GDPR?
"[W]hether the practice of using personal data in a real-time ad auction is lurching toward its deathbed in Europe, thanks to the General Data Protection Regulation (GDPR), or whether companies will just need to update how they collect consent for data processing, industry representatives agree that RTB is facing an existential crisis," wrote AdExchanger in a piece exploring the future of RTB in Europe.
5. Google debuts app-ads.txt support
"Google introduced support for app-ads.txt, the IAB Tech Lab's anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network,per a company blog post," reported Mobile Marketer. "Starting on Aug. 27, the platforms will block unauthorized app inventory as identified by a publisher's app-ads.txt file."
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”